“Deep fly ball to right right center, but Ichiro’s got his PF Flyers… he ran it down”.
PF stands for Posture Foundation. Developed in 1933, this patented insole technology set a new standard in sneaker comfort. The insole technology was first used in BF Goodrich shoes. It involves a wedge-like insert (promoted as the “magic wedge”) that moves weight to the outside of the foot, evenly distributing weight, reducing leg strain. As the success of the sneakers with the Posture Foundation insole technology grew in 1937 it became the basis for the brand name, “PF Flyers.”
In the 1930s and early 1940s PF Flyers was making sneakers, as well as oxfords, boots and heels. Sport styles by PF were very popular in the 1950s, renowned for helping you “run faster and jump higher” courtesy of the “action wedge.” This ability would be a result of the improved fit of the foundation, but similar foundations were finding their way into competing brands, countering the PF advantage.
PF Flyers had the first collaboration between a sneaker company and pro athlete in the 1950s, when they teamed up with Bob Cousy, the famed Boston Celtics star to created a string of classic basketball designs.
currently manufactured by New Balance. They were first produced by BF Goodrich in 1937. They had popularity in the 1950s and 1960s, but lost steam during the 1970s, 1980s, and 1990s. The brand was purchased by Converse in 1972, but later sold off due to antitrust issues. New Balance bought the rights to the brand in 2001 (which had been dormant since 1992) and resurrected it in 2003.